How Mama Titi turned Sunday cooking into a business

Titilayo Adeyemi never planned to run a food business. She cooked for her family on Sundays and, on a friend’s nudge, started posting photos of what she made.

The first week, eleven people followed her kitchen. The next, forty. Within two months she published her first weekly menu on FOODS — a fixed Sunday drop of party jollof, peppered snails, and pepper soup — and sold out by Saturday night.

“The menu changed everything,” she says. “People could plan around me. They’d message: are snails on this week? It stopped being random orders and became a rhythm.”

Today Mama Titi’s Kitchen has more than 24,000 followers and a waitlist for her festive boxes. She runs a course on the platform teaching her base stew, sells a downloadable spice guide, and caters private dinners booked entirely through her profile.

Her advice to new creators is unglamorous: pick one thing, make it unmistakably yours, and show up every week. “The followers come for consistency. The income comes after the trust.”